Strengthening the relationships you have with your clients will make for a very smart investment as well. Did you know that it costs you up to 25 times more to acquire a new customer versus retaining an existing one? And as an added bonus, when your happy (retained) customers praise you, the referral business they give you is practically free. This is why marketing to your existing customers is often more effective than buying leads or reaching out to unknown audiences.

Here are a few tips for truly connecting with your clients to keep them coming back for more