Associated with
Hannah Alvarez
4 min read
Win More A/B Tests by Answering These 3 Questions
When it comes to gauging the effectiveness of your A/B testing efforts, there's one KPI that beats them all: win rate.
Sadly, 85-90% of all A/B tests are doomed to fail. It's not only disappointing to lose an A/B test; it's also costly.
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