Specs Howard is a leading Media Arts career school based in the greater Detroit area of Michigan. Their marketing team had traditionally focused only on outbound initiatives such as recruitment fairs, radio ads, and paid search. In late 2012, they found that despite the increasing volume of leads generated for Admissions that year, overall student enrollment was down. With enrollment gaps to fill, they turned to HubSpot in 2013 as a solution to help them with lead management and nurturing.