![How Did Google's Recent Budget Changes Actually Impact Advertisers? [Data]](https://main-app-production-public.s3.amazonaws.com/m3hh24gy2jnrl32o192bkt266kod)
Associated with
Allen Finn
Posted Dec 3, 2021
•
4 min read
How Did Google's Recent Budget Changes Actually Impact Advertisers? [Data]
In 2017 Google announced that it was changing the way it allocated daily budgets in AdWords, a change that allowed the search giant to increase daily spend by 100% on any given day. What was the impact on real advertiser accounts? We looked at the data to see exactly how this change played out at the end of 2017.
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