The what, why and how of tracking brand awareness
Associated with
Daniella Latham Daniella Latham
Posted Jul 4, 2020 4 min read
The what, why and how of tracking brand awareness

"Brand awareness" - to most people, and especially to non-marketers, sounds fuzzy and intangible. There are no hard and fast metrics or data to lean on, which can cause data-driven marketers to break out into a sweat.

More Ways to Read:
🧃 Summarize The key takeaways that can be read in under a minute
Sign up to unlock