6 Ways Your Business Can Use Whiteboard Animation Videos
Posted Aug 8, 2012
6 Ways Your Business Can Use Whiteboard Animation Videos

You're familiar with the rise of video over the last 4 years and if you're here at Wistia.com, you're probably on top of it. Also on the rise is the use of markers, pens, tablets and drawing instead of technology, PowerPoint in particular, in many areas of business. With whiteboard selling in sales, graphic facilitation at a conference, or Dan Roam's Back of the Napkin series as examples, drawing is great for visualizing an idea and connecting with people.

Video scribing is a new method in the mix of organic message delivery. Also referred to as whiteboard animation, it lifts that drawing from its fixed place and time, and allows it to be uploaded, broadcasted and shared. Many are wondering how they can use video scribing in their organization, and there are really only a few video type limitations. It's hard to beat a "talking head" video when interviewing someone important, and I usually don't recommend trying to scribe your software interface when a "screen-capture" video would do better. But every day, scribing is used to communicate and sell ideas.

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