Don't think of this guide as a specific roadmap set in stone - think of it more as a course in cartography. It will give you the tools you need to map out your own marketing plan, no matter where along the journey you currently are. Everyone's business and experience level are different, so we designed this guide to be just as useful to a beginner starting from scratch as a seasoned email marketer looking to improve and explore.

What you'll learn in this guide to email marketing: