Alcar Ruote's mission is to design, develop, manufacture, and distribute steel wheels for passenger cars and light trucks, in order to provide the global aftermarket with OEM-quality steel wheels. Alcar Ruote's wheels are mainly used as a second set during wintertime, when drivers need to mount winter tires. As a result, the ability to forecast the future demand of the automotive market and the associated supply chain planning are key success factors for Alcar Ruote's business model.