Why geographic segmentation is a crucial part of your marketing strategy
Associated with
Maureen West Maureen West
Christine Walsh Christine Walsh
Posted Aug 20, 2020 5 min read
Why geographic segmentation is a crucial part of your marketing strategy

Put simply, geographic segmentation is what happens when a company decides to change or focus their marketing campaign based on where their target consumer lives. But why is it such an important part of your marketing strategy and how can product marketers use it to their advantage?

More Ways to Read:
🧃 Summarize The key takeaways that can be read in under a minute
Sign up to unlock