How does a 75-year-old company known for selling printers in-person transform its traditional inside sales organization into a high-performing, digital team that thrives in the world of "virtual selling?"

At the recent Oracle CX Virtual Summit, Katrina Gosek, Oracle VP of Product Strategy, spoke with Samantha Mohr, the VP of Inside Selling at Ricoh, the Tokyo-based multinational imaging and electronics company. As they discussed the changing trends Samantha had seen in her career, Samantha also shared:

How she went from a confessed CRM skeptic to a true believer
What it was like to watch reps let go of their mistrust and dislike of a CRM system
How her team embraces discomfort to thrive in an unprecedented sales era
This interview has been edited and condensed from its original length.