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Associated with
Richard Doherty
Posted Aug 25, 2021
•
2 min read
Clarifying your role as an outbound product marketer
In this article, I'll discuss outbound product marketing and explain what it involves and how it's different from the traditional PMM role. I'll explain how the outbound PMM function at Workday is organized and what's within our remit, and examples of what we've done to elevate the function.
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