I should preface this by noting that "identified traffic" need not be derived from invasive surveillance with facial recognition or cameras in the parking ramp scanning automobile license plates. Identified traffic for these purposes is derived with the thoughtful deployment of the most basic capabilities necessary to provide an online-to-offline experience. For this blog, the minimum building blocks to capitalize on identified traffic are in order of priority: modern customer engagement policies, absolute real-time visibility to stock and its reservation, customer order ID, and a customer record.