Product launch and land: answering the what, why, when, and how
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Seiyonne Suriyakumar Seiyonne Suriyakumar
Posted Aug 26, 2020 26 min read
Product launch and land: answering the what, why, when, and how

Product and feature launches are one of the best opportunities for a PMM to flex every muscle in their armory. Here I'll take you through best practice for nailing the process pre-launch, mid-launch, and post-launch.

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