The CRM Transformation from Rolodex to Dynamic Force
CRM is a commonly used, often satirized and misunderstood acronym in the enterprise front office. I have worked with CRM solutions for over 20 years and have heard these three letters represent 'Costs Ridiculous Money', 'Can't Remember Much', 'Customer Relationship Marketing', 'Contact Relationship Management' and 'Customer Relationship Management.' Clearly, CRM means different things to different people
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