Beyond the Forecast: Selling More with Analytics, Part 2
Beyond the Forecast: Selling More with Analytics, Part 2

In Part 1 of this article, we covered the limitations of relying largely on forecast reports, the advantage of managing sales activities over sales objectives, and the traits of a mature enterprise business intelligence (BI) strategy-one that's capable of unveiling insights locked within the intersection of leading and lagging indicators. In this follow-up, we dive one level deeper into how an organization can make its BI environment agile, robust, and trustworthy.

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