You Don't Need Amazon, You Can Sell On Your Own
The rise of the Amazon effect is pretty well documented: here, here, here and here. Every major e-commerce company views them as either a channel partner or a threat. There is very little middle ground. Within the B2C and direct to consumer market, Amazon's position is unshakable. Now that they are moving more deeply into the B2B business I find myself talking about how to compete (or not compete) with the Amazon way of doing business. I hear questions like:
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