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Miles Price
Maureen West
Hien Phan
Andrew McCotter-Bicknell
Mindy Regnell
Megan Magee
Avi Goldstein
Julian Clarke
Jessica Muñoz
Posted Apr 22, 2021
•
12 min read
Your ultimate guide to creating a value proposition
A value proposition communicates how your product or service will benefit your customer. You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market.
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