Supply side disruptions can have broader consequences, as demanding customers have little tolerance for delayed orders. Both individual consumers and companies have become more demanding in terms of expected delivery times and order accuracy. On the production end, many manufacturing firms operate just-in-time production and have very little tolerance for late supply deliveries to their production lines. Wholesalers and retailers face demanding consumers who have more buying choices and higher expectations. According to McKinsey & Company, there is around a 15-30% growth in consumers who purchase online.
As many companies wrestle with supply chain