Oracle Retail's Cross Talk 2021 digital forum for retailers featured a keynote by Steve Dennis, a Forbes senior contributor and the best-selling author of Remarkable Retail: How to Win & Keep Customers in the Age of Disruption - with 30 years of retail experience for brands such as the Neiman Marcus Group. His session summed up that physical retail isn't dead, very good retail is no longer good enough, and that retailers may not be transforming fast enough or profoundly enough to compete and thrive in this world of digital disruption.