A paradigm shift is underway, highlighting customer retention and engagement as crucial strategies to navigate uncertain times. For our second annual State of Customer Messaging Report, we asked over 1,000 marketers, product managers, and developers across different industries about how they're adapting to today's economic climate. We leveraged their feedback alongside insights from billions of messages sent daily through OneSignal to come up with effective strategies that can help you transform your LTV:CAC ratio for long-term success. Read on.