A new global study, A Data-Driven Look at Hospitality's Recovery, surveyed more than 1,800 hotel executives and 4,600 consumers to understand how their evolving expectations and actions are shaping the travel and hospitality industry.

Jointly published by Oracle Hospitality and travel industry research firm Skift, the study sheds light on a range of issues surrounding COVID-19, including consumer travel behavior fueling a rebound and emerging best practices in areas such as guest and employee health safety, contactless operations, and technology innovations that will be needed to satisfy changing guest expectations.

The report, which explores consumer and executive sentiments across North America, Asia-Pacific, Europe, and Latin America, also underscores that the recovery likely will occur at an uneven pace. For example, the closure of international borders and consumer apprehension about flying likely will favor markets with a greater dependence on domestic travelers. According to the study, 57% of North American hotels reported "the greatest majority of our guests prior to COVID-19 were domestic travelers." The responses of other regional hoteliers: Europe, 38%; Asia-Pacific, 29%, and Latin America, 21%.