A few years ago, I tried to win the first round in my fantasy baseball league's playoffs. I sought any advice I could get to help my team. But while I consistently made the postseason, but I just couldn't get over the victory hump. So, I needed to revamp my strategy. Several people suggested that I read the book "Moneyball" which discusses the use of Sabermetrics in baseball to gain a competitive advantage. In it, baseball managers mined data and discovered that valuing attaining players with certain statistics over traditional power statistics would allow them to build a winning team. I read the book. While I didn't end up winning my league, I did learn a valuable strategy that has helped me understand the recent fascination around Account Based Marketing (ABM) a bit more.