For a global hotel chain, such as ours, one of the most essential needs is a single source of information to gain true insights into operations and a real understanding of guest behavior.

And as Minor Hotels and Resorts – which already operate 550 properties globally and include brands such as Anantara, AVANI, NH hotels and more – continue to grow, we discovered that gathering the data we required was becoming increasingly challenging. As you grow, it's harder to get and consolidate information from the various locations at a property, various properties in each brand and our group as a whole.