Customer expectations have never been higher than they are today. Customers want a full order, the right products, in perfect condition and delivered on time. In other words, they want what we call perfect delivery.

But no matter what industry you're in, any conversation about perfect delivery begins with order management. That function has moved to the top of the list of what businesses care about these days, as market volatility has surged, and distribution channels and physical inventory locations have proliferated.

So, it's no surprise that we're seeing more businesses looking for a centralized, automated solution to help them orchestrate orders across different systems and provide real-time visibility across their supply chains. When companies don't know how much inventory they have and where it's located, it's difficult to make delivery promises or route orders to the best distribution center. And that can have a devastating effect on the customer experience and on the bottom line.