How to target the strongest buyer segments in this new market
Associated with
Willem Maas Willem Maas
Scott Albro Scott Albro
Posted Sep 16, 2020 5 min read
How to target the strongest buyer segments in this new market

It's become harder to generate qualified opportunities since March of this year. If you're concerned about the performance of your go-to-market programs, read on. I'm going to describe our experience enabling go-to-market teams to improve new opportunity creation.

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