focus on customer experience 15 definitions of customer experience
Investing in better customer experience (CX) may significantly contribute to revenue growth and customer loyalty. According to the 2017 Gartner Customer Experience in Marketing survey, "More than two-thirds of marketers responsible for CX say their companies compete mostly on the basis of CX. And in two years' time, 81% say they expect to be competing mostly or completely on the basis of CX."
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