Engaging experiences require fresh content. And streamlining your content creation process is important both for contributor teams who are focused on productivity and occasional users who require an intuitive interface.

Whether you're a content architect managing a multi-channel content strategy or an front-end developer responsible for a single website, involving your content contributors early in the project can make the difference between a successful content management system (CMS) launch and one mired by delays and rework.

Work with them to validate the contribution experience as you design your content model. Focus on the content they'll have to create most often––product collateral, news articles, events, guides, stories, etc. And generally, the simpler the content model, the easier it will be for contributors to understand it and create what you need.