Are you tired of posting the same content across all your social media channels, only to see it fall flat on some platforms while performing well on others?  Many B2B marketers struggle with this common challenge: trying to make one piece of content work everywhere, or worse, feeling overwhelmed by the need to create entirely separate content for each platform. What if there was a better way? What if you could learn how to strategically adapt your core message for different platforms while maintaining brand consistency? Today's guest has mastered exactly that. I'm excited to welcome Meghan Pontius from Red