If producing an online video is part of your marketing strategy this year, one of the most difficult decisions you're going to have to make is who to work with. There are literally hundreds of production companies out there, and finding the perfect fit can feel like a full-time job.

Your instinct may be to watch a few sample videos and make a decision, but instead, you should take the time to thoughtfully consider what an ideal video partner might look like. Sure, production quality is important, but so are communication, creativity, and culture fit. The last thing you want to do is make a big investment (both in money and time) only to find out that the final product doesn't accurately reflect your brand or tell your story.

While we can't find the perfect fit for you, we can help push you in the right direction. Here are 5 simple questions to ask yourself before making your selection.