A return is no different than a purchase in many ways when it comes to building customer loyalty. The ease of the return transaction can make or break a customer's loyalty to a brand. If the return process is quick and easy then I am more likely to shop with that retailer again. If the return transaction involves too many steps, this can be a deterrent to future purchases. In fact, 57% of consumers say that returning products is a complete hassle/could be easier. At the end of the holiday season, retailer's want to end up on the nice, not naughty, list when it comes to ease of returns.