Doe Beauty is an online beauty retailer specializing in Korean Silk Lashes.
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Founder Jason Wong launched the company in 2019 after his girlfriend said her false lashes were uncomfortable. When Wong talked about this with his friendship circle, he found it was a common problem and a market gap. Customers who purchased false lashes didn't have brand loyalty, and Wong saw an opportunity to build a brand these consumers could really connect with.
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He created the concept and branding for Doe Beauty within 48 hours and purchased his first lot of inventory for just $500.