"They may not be sweating like they're running a marathon, but they'll be working furiously around the clock. We're also expecting quite a bit of camaraderie but, at the end of the day, the competition is for real. We expect the innovations developed here to have a real-world impact," said Mike Ferrier, Vice President of Oracle Hospitality, the competition's title sponsor. HTNG organized the hackathon as part of its mission to engage the vendor and developer communities and stimulate new product development.