Kicking in GTM Programs: A Crucial Product Marketing Activity for Early-Stage Startups
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Shirin Shahin Shirin Shahin
Posted Aug 3, 2020 5 min read
Kicking in GTM Programs: A Crucial Product Marketing Activity for Early-Stage Startups

As a new sales team starts going through training, we often hear them ask, "Where are our leads?!" And all heads typically turn toward the marketing team.

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