Explainer videos are creating quite a buzz around the world. And why, you might ask? Because explainer videos are one of the easiest ways for someone to understand what the heck your business actually does and how it can benefit them. The goal: tell your story in under 90 seconds. But how is that possible?

The best answer I can give you: have someone else do it. The fact is, we are all too close to our own work to step back and take on the necessary point of view of an outsider. You know every nook and cranny of your business and think that every aspect is vital knowledge for viewers. We call this the "curse of knowledge." It happens to the best of us. You know too much about your company to simplify your story, or you may simply have a tough time conveying it. To create an effective explainer video, you really have to boil your story down into a simple, easy-to-understand package that any viewer can understand, including your 10-year-old son and your 100 year old grandma.