As marketers, values are everything. From driving your company culture to defining the benefits of your services and offerings, values drive campaigns, shape audiences, and ultimately, power the brand. At Lev, #LevLife not only defines how we partner with our customers, it defines how we partner with each other. In this session, we'll share how marketing and HR teams can work together to help define the culture that drives their brand. We'll talk about:
+ Why your employees should be your most important audience
+ Why your brand and culture should be synonymous
+ How marketers can support recruitment efforts through digital campaigns
+ How marketing can help deliver employee experiences to generate excitement about the brand
Bri Jones has over 6 years of marketing experience, with an extensive background in recruitment marketing, employee engagement, and candidate experience. Bri is a brand marketer at heart with a digital marketing skill set, including her Pardot Specialist certification. Bri is the Sr. Manager, Marketing at Lev, where she oversees a team that’s responsible for all brand, digital, and experiential marketing for Lev—including field marketing and customer and employee experiences. Outside of work, she lives with her husband and their 3-year-old puppy in downtown Indianapolis. She is in constant pursuit of finding the best latte in the city.
Angie Riegsecker leads Lev’s Talent team as the SVP, Talent + Culture, where she and her team cultivate the #LevLife employee experience through a variety of programs and strategies. With over 20 years of experience across all aspects of Talent/HR, Angie has gained global experience working within Salesforce, ExactTarget, and Appirio.
Angie holds the HRCI SPHR, SHRM-SCP, and Predictive Index Analyst & Talent Optimization certifications.
Alexis Sheets is a member of the Lev Talent Team and serves as Talent Program Manager. Hyper-focused on employee experience, Alexis manages our new hire onboarding program and welcomes new Levsters to the #LevLife each week. Alexis has experience in recruiting, HR operations, and employee engagement. Alexis holds the SHRM-CP certification.
