Why Are B2B Marketers So Bad at Measuring Their Marketing Results?
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Zontee Hou Zontee Hou
Posted Mar 6, 2018 6 min read
Why Are B2B Marketers So Bad at Measuring Their Marketing Results?

Shockingly few B2B marketers take advantage of analytics tools to measure their ROI. New research illuminates how brands can do more with their marketing results.

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