Do you know if your search engine optimization (SEO) strategy is working? If you're not looking at your SEO analytics, then you probably don't. SEO is one of the best strategies for helping you increase traffic to your site, earn more qualified leads, and gain new conversions - but you must track your strategy to see if it's working.

You must look at your search engine analytics to ensure your optimization tactics work effectively. But where do you start? On this page, we'll answer all your burning questions like:

1. What are SEO analytics?
2. Why does SEO data analysis matter?
3. What metrics should you include in your SEO analytics and reporting?