Whether you're a Business Development Representative (BDR) or Account Executive (AE), building a career in sales involves more than just making pitches. At Braze, the goal of the BDR is to drive new business pipeline and, ultimately, closed won business. BDRs do extensive research on brands, use their creativity to send personalized messaging, and orchestrate discussions with senior executives around their business needs.

To gain a better understanding of the role, Stephanie Nicololas, DEI Program Manager at Braze, sat down with Máyo Fadina, Account Executive (S2) at Braze, to discuss what makes a great BDR, what doors sales can open for you, and what it's like working at Braze.