You already know that calls to action are a great way to keep your users from falling deep into an existential void after they watch your video. We're huge fans of tracking everything here at Wistia, and calls to action are no exception. How can you keep an eye on whether viewers of your video are following your calls to action? Here are a couple of ways that you can take your calls to action to the next level.

Regardless of what tools you use to track your users, it's hard to argue against connecting the dots of how video-watching is helping you to create prospects and increase conversions.