Are you considering whether or not to make a video? Well, before you hit the record button you need to make sure you're making a video about the right thing. Sometimes a different type of online media does a better job of getting your messages across.

Viewers will become frustrated if your video moves too quickly or too slowly for them, if they have to watch a lot of content that doesn't interest them to get to what they're looking for, or if they feel like they're seeing a sales pitch when they don't want to be. Keep your audience happy by checking the three guidelines above to see if you should think about leaving your camera in its case.

It all comes down to trust. You want your audience to trust you, your story, and your content. Make the wrong videos and you'll lose your audience's trust. Make the right ones and you'll delight them.