Associated with
Taft Love
Posted Dec 9, 2015
•
4 min read
How to Do Tiered Outbound Prospecting for SMB & Mid-Market Targets
Most companies with outbound SDR teams expect reps to do all of their own prospect research. This makes sense for teams selling exclusively to enterprise clients, but it's an inefficient use of an SDR's time when their targets are SMB or mid-market companies.
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