Community
Associated with
Willem Maas
Posted Jan 5, 2021
•
6 min read
What's the magic number when it comes to win/loss interviews?
How many buyers do you need to interview to find out why you lose (and win) deals?
It required some debate, but UX researchers like James Lewis and Robert Virzi ultimately convinced the UXR community that using the binomial probability formula produces the best sample size estimates.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Product Marketing Alliance
Featured by Thinkific Plus
