Posted Oct 25, 2023
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2 min read
Segmentation: Drive Sales with Targeted Marketing to Customer Groups
Grouping customers based on shared attributes, helps ecommerce companies send relevant, timely promotions to their users. Age, gender, location, browsing habits, interests, and even the devices we use, say a lot about our shopping habits. They influence what we buy, why we buy, and how often we spen
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