In my last post, I discussed the importance of the pre-production and planning phase of creating a company culture video, all while showing you some of the key actions I took while putting together Volusion's.

Today I'll walk you through some of the most important components of the actual production process so you're armed with the right information when starting your own culture video.

To recap, by this stage, you should've already finished your shot planning, coordinated with your co-workers' schedules, and have a clear understanding of your organization's goals. Now it's time to get started with the fun stuff - production!