While the concept of trust might date back millennia, building trust online is a relatively new area of study, but what we do know is that trust is incredibly important to your audience's likelihood to become a customer.

The benefits of trust manifest ins four key ways – people who trust are you are:

More likely to enroll in your course (increased conversions)
More motivated to complete a course (improved average progress)
More likely not to cancel or walk away (higher levels of retention)
More likely to share with a friend (more and better referrals)
That's all well and good, but no one starts off trusting you. Trust is earned, and to earn it you need to overcome the hesitations of your potential customers. Your leads will ask questions Things like "What if this is a waste of time and money?," "Do I have to disclose sensitive information," or "Will I get help when I need it most?"