John Barrows sits down with guest Matthew Buchalski to discuss the challenges facing sales representatives in today's rapidly changing landscape. They explore the importance of critical thinking, business acumen, curiosity, and emotional intelligence as skills that computers cannot replicate. The conversation addresses the negative impact of over-reliance on technology and emphasizes the need for personalization and understanding of the market and buyers. Both John and Matt express their concerns about reps becoming robotic and being replaced by actual robots. They also offer insights into effective coaching, the role of AI in sales, and the balance between technology and human skills. This conversation tackles important issues facing the sales profession and offers valuable insights for sales leaders and representatives alike.