A large cut to Suzuki South Africa's marketing budget prompted it to take a deeper dive into the online arena. The aim was to do more with less, and the inbound marketing methodology seemed like the perfect road to take. With the help of the Spitfire Inbound and Penquin marketing agencies, Suzuki has used the HubSpot software to dramatically increase its profile in the marketplace. It has achieved remarkable results, including a 21% increase in sales, which saw Suzuki grow its market share from 1.53% to 2.17%.