One in two web analytics users struggles to understand what customers do on a website. One in five is overwhelmed by data. Most wish that web analytics tools would magically reveal why people leave a website without converting.

If any (or all) of this applies to you, keep reading → in August 2020 we partnered up with CXL Agency to run an industry-wide survey and got insight from 2000+ pros on the good, the bad, and the ambiguous of traditional analytics. Below, we report on what the best-in-class do (or don't do) to really understand website visitors and customers, and leave you with some essential power-ups to help you get more from your analytics data.