Content marketing is Modern Marketing evolved
I am the Founder and Chief Troublemaker for the The Content Advisory, the education and consulting group with the Content Marketing Institute. We help marketers build intelligent content strategies.
I've been working for the last two decades to help marketers to tell their story more effectively. Over the last five years, I've worked with more than 500 companies, including 15 of the Fortune 100. I've been lucky to help provide marketing advice and counsel for global brands such as Facebook, Capital One, Dell, Ernst & Young, Microsoft, Thomson Reuters, Roche Pharmaceuticals, The Bill & Melinda Gates Foundation and UPS.
My third book - Killing Marketing - has been called the rewritten rules of "what marketing should be in the 21st century" . My second book – Experiences: The Seventh Era of Marketing - was called a “treatise, and a call to arms for marketers to lead business innovation.” My first book, Managing Content Marketing, spent two weeks as a top ten marketing book on Amazon.com and is generally considered to be the “owners manual” of the Content Marketing process.
I am also a featured keynote speaker and workshop teacher at technology and marketing events around the world.
I am also an early-stage investor and advisor to a number of technology startups serving on the Board of Advisors of a number of startup companies, such as DivvyHQ.
If you'd like to know more about me, please visit my personal website at www.robertrose.net
Specialties: Content Marketing
Content Strategy
Digital Marketing
Social Media Marketing
Social Media Governance
Web Content Management
Software-as-a-Service
Marketing, Sales & Business Development
Marketing Strategy
Internet/Web Strategy
