Using Data-Inspired Content Pillars to Elevate Your Content Marketing
Summary

What are content pillars?
• Organizational method
• Strategic alignment

About the speaker
Brian Piper
Brian Piper
Director of Content Strategy and Assessment, University of Rochester | Author | International Keynote Speaker | Consultant | Content Marketer | AI Enthusiast | Web3 Educator | Board member HighEdWeb | Ed3 DAO

Highly motivated and creative problem solver with more than twenty-five years of experience in content optimization, strategy, and development. Interested in data analytics, AI/ML, SEO, content strategy, emerging technologies, Web3, NFTs, blockchain, public speaking, learning methodologies, social media, and experience with integration and implementation.

Specialties: Leadership, content marketing, content strategy, data analytics, public speaking, digital marketing, digital strategy, metric analysis, CMS, CRM, e-learning, LMS, SCORM, website development, e-marketing, search engine optimization, and social media marketing.